Testing the Hypothesis Part 2
Who: The following are conclusions based on the interviews I conducted with five new individuals who essentially have the need but are already supplementing it with another form:
- Interview 1: I found that some people don't need snacks to supplement calorie deficiency because they would make up for it by eating a heavy amount of calories during breakfast, lunch, and dinner.
- Interview 2: I found that some people would do a calorie deficit because they wanted to lose weight. They assumed that by burning more calories than they're consuming effectively helps them lose weight.
- Interview 3: In my third interview, I found that people do need that extra snack in between meals to ensure that people get their needed calories; however, instead of snacks they would replace them with protein shakes. I found these individuals to be outside the boundaries of my market.
- Interview 4: In interview four, I found a new market, mothers. Mothers usually supply their kids with protein or granola bars for when they go to school. My product would be a perfect supplement to replace the store bought granola bars and protein bars.
- Interview 5: I received the same new information that I got from interview one.
Why: I want to supply this product to save people from the time and hassle of making healthy snacks at home.
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Inside
the Boundary
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Outside the Boundary
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Who is in: Gym Goers, Outside Workers, “Health nuts”, and
Mothers
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Who is out: Those without calories deficits, those who eat 3
large meals a day, those trying to have calorie deficit, those with peanut
allergies.
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What the need is: An alternative to making your own healthy, homemade
snacks
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What the need is not: A snack that’ll solve your weight problems being
coined as “healthy”.
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Why the need exists: For people who don’t want to go through the hassle
and time to make their own form of healthy snacks.
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Alternative explanations: A healthy snack to eat between meals.
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