The Avatars
Description of Customer
I'm targeting men and women who look at themselves in the mirror like the guy in the second photo. I want the people who want to have the goal of being swole. My target market are those who want to gain the muscle that they have been working hard to try and achieve. These people are usually in the age range of 18-40 years old. The "wanting to get big phase" usually starts after high school/during senior year and normally continues through the thirties. These people don't necessarily have a certain haircut or skin tone, they all just have one goal in mind, and that is to get stronger and bigger. How my customers dress is normally a tight fitted shirt or tank tops to show off the progress with basketball shorts. For women I would think compression pants with either a workout bra, crop top, tank top, or shirt. My customers also where Converse, Metcons, Nike Air Max 270s, and sometimes just regular Nike frees. Can't really specify what car they might drive because everyone is different. They listen to either rap (modern and old school) and hard rock (Disturbed, Linkin Park, System of the Down, Godsmack). Some of my customers will bring journals on what they did during their workout and may count their carbs (micros and macros).
