Interview 1 Summary: Philip
From the information given by Philip, it seemed that Philip wanted a lower priced item when it came to purchasing snacks. Although quality is a big part in his eyes, it wasn't as big as the price. Philip didn't really care about the style of the snack. The style seemed to be the last thing he was worried about. Philip would purchase snacks in store only just because he felt that it was easier and faster than paying online and waiting for them to be delivered. He would also use cash rather than card. Philip would evaluate the purchase by the taste and effectiveness of the product He wants it to taste good and also hold him off until his next big meal.
Interview 2 Summary: Steven
Steven seemed to worry more about the quality of the snacks than anything else. Price and style were least likely to affect his purchase decision for snacks. As for how Steven purchases his healthy snacks, Steven would do something similar to Philip by buying from the grocery store but would do the store pick up. He usually already knows what products he wants from past experiences. For Steven, he wants a product that satisfies his hunger for in between his meals. He doesn't want a snack that holds him off for like 20 minutes before he's hungry again.
Interview 3 Summary: Britt
Britt focused more on the style when choosing the right snack. He would prefer a regular bar than say a protein shake. Britt also cared about the price and quality as well when choosing his snacks. He would often do a little background search of some of the popular brands to choose from. Britt likes to see the snacks in person before he buys, so he would go to either Publix or the Vitamin Shoppe to purchase his snacks. He normally pays cash, but if he doesn't have cash he pays with card. Like Philip and Steven, Britt found that the purchase was a success if he didn't feel hungry after eating the snack in between his meals. If the product failed to cure his hunger, he would deem the product as a failed purchase.
Conclusion
It seemed that Philip, Steven, and Britt didn't just prefer one aspect of the snack. All of them incorporated price, quality and style within their purchase of the right healthy snack. Same goes with their preferred choice on where to buy the snacks. All of the people interviewed purchased from their local grocery store or health shop to purchase their snacks, as well as using the same form of payment. All of their post-evaluations lined up with each other holding how well the snack battled their problem with hunger in between their meals.
