Picking a Segment
The segment that I am choosing is going to be the gym goers between the ages of 17-30 years old. I find that this is around the age where people who really go to the gym are trying to get bigger and focus on getting as much calories in their diet as possible. Therefore, my product would be a perfect fit for this segment.
What I learned from the Interviews
- Interview with Joe: Joe expected the need every day and throughout the day. Joe, however, does not experience the need over the weekend because he doesn't have classes or much to do on the weekends so he eats frequently. He only seemed to need a snack in between meals because that's when he felt most hungry. Joe experiences the need while going to college because when he's home, his family usually has the house stocked with snacks. Joe would normally go to the store to purchase snacks rather than search on the internet or make them himself.
- Interview with Oliver: Oliver expected his need only on the week days where he has to go to his job. Oliver described that he would start to feel hungry because he wouldn't eat a lot during breakfast or lunch, causing him to need some sort of snack to eat. Oliver normally experiences the need to eat snacks during work hours where he is unable to make a healthy snack for himself. When he experiences the need, Oliver normally gets something from the vending machine that's at work because its easy and quickly accessible.
- Interview with Drew: Drew, just like the others interviewed, said that he normally experiences the need during work because he doesn't have time to leave work and come back. Drew often needs a snack in between his meals because he normally eats a little during breakfast, lunch, and dinner. He also says that he needs some kind of fuel for when he's done boxing. Drew experiences the need for a snack sometimes between meals at work but mostly at home after he's done boxing. Drew would often go out and purchase his healthy snacks at the local grocery store; however, he was the first customer I sold my product to and really liked them.
Conclusion on Segment
What I can draw about the segment that I've interviewed is that they primarily experience the need for a healthy snack over week days because they don't have the time to make their own to take with them to either work or campus. The average gym goer needs the snacks in between meals because they don't a lot during breakfast, lunch, and dinner. They also need some kind of healthy snack to fuel the muscle fibers that they strained while working out. I would say that this segment experiences the need while at their jobs or classes. The first thing that this segment does to satisfy their hunger is to either locate a vending machine, have a pre-bought snack from the grocery store, or make up for it on their next major meal.
