Assignment 8: Solving the Problem

Solving the Problem

Before this class, I've always had a passion for the fitness industry. So much passion that my first job was working for my buddy's supplement company. Through that job, I have learned much about supplements, personal health, and ways to ensure that I'm getting the right mix of foods in my diet. However, the main problem I would have through many years was that I was having trouble getting the necessary calories to fuel the progress of gains I wanted to achieve as a result of going to the gym. I've tried to search the internet for different recipes for homemade snacks but found nothing that intrigued me. Plus, how was I sure I was going to enjoy the recipe that may have intrigued me? That's when it hit me. I remembered a time back when I first started bootcamp, maybe 6 years ago, this lady would bring these little balls of peanut butter and other things that I couldn't remember and tasted amazing. Using that experience as inspiration, I decided to experiment with different ingredients and came up with a product I like to call "Bulk Bites." I made them with natural ingredients of only oats, peanut butter, honey, protein powder, and raisins. Excited with what I made, I had other people try them. Everyone loved them and told me I should try and sell them. So here I am. I found an opportunity where people had the same problem as me. People were lifting and lifting, but haven't had something to supply to those gains to keep them. They would buy protein shakes, protein bars, and "health" bars, but that would cost too much money. On average, the price for a good protein bar might be 2-3 dollars per bar. However, I would be able to sell Bulk Bites for around a dollar a Bite for around the same benefit. Additionally, people don't want to go through the hassle and take the time to make healthy snacks to eat throughout the day. That's where I come in. I would sacrifice my time to make these Bulk Bites by the batch and sell them by the batch. This saves both me and the customer time, and allows the customer to have about a week and a half supply worth of Bulk Bites. Furthermore, these don't just have to be for people who work out, but they can also be for people who need a quick, healthy snack that they can just pop into their mouth and be good for about 2 hours. So far, I've sold 3 batches and double my money every two batches. Hoping for that five stars on Yelp.